Research, Strategy, Ideate, and Implement
How we work
Using a design thinking methodology, our process is structured around user needs and preferences, defined by a search for real problems, and revealed though structured inquiry, rapid prototyping, and evaluation.
Research/Understand
Workshop Design and Facilitation
Focus Groups and Surveys
Competitive Audit
Data Analysis and Interpretation
Using legacy and institutional research as a foundation, we develop a deeper understanding of the problems to be solved, and develop our own research and discovery process tailored for each project.
Strategy/Plan
Brand Platform Development
Experience Mapping
Content Strategy and Migration Planning
I/A & Wireframe Development
Brand platforms – what your website will say, and how it will say it it – dictate primary content decisions. Understanding user needs and journeys is critical before design can begin, which leads to wireframes + content strategy to drive the ideation process.
Ideate/Design
Creative Direction and Team Facilitation
Website Prototyping and Design
Content Development
We value rapid iteration over perfection at this stage, moving laterally before vertically through UX/UI solutions. Concept development becomes more refined, leading to mockups and interactive prototypes.
Implement/Review
Stakeholder Presentations
User Experience Testing
Content Art Direction
With our stakeholders we begin each project with a living creative brief, and let it guide us through each decision as a north star. Prototypes are tested, refined, and improved. Content development is planned, scheduled, and developed to mesh seamlessly.
Ready to learn more?
colab works with educational institutions of all kinds, and all share our commitment to change the world. How might we change the world together?