The colab brand sprint is a compact, intense activity designed and built to lead your team through a brand redesign, refresh, or simple refocus in about 3-6 weeks.
The colab brand sprint is a compact, intense activity designed and built to lead your team through a brand redesign, refresh, or simple refocus in about 3-6 weeks.
Brand Sprints for edu 2.0
A complete guide to brand sprints for your institution
What's it for?
Or, you're tasked with creating a sub-brand for a new school or institute, or you need to build a brand extension for a new campaign. How might you build on and extend the current brand to support this new initiative?
Or maybe the current brand needs an update to be competitive but you're between strategic plans, or time and resources just aren't on the table right now. A brand sprint can do all of these things in a fraction of the time it typically takes.
How does it work?
Using a mix of offline and online modes, activities are designed to maximize focused work while minimizing disruptions. Team members should expect to allocate 8-10 hours per week to sprint activities.
The brand sprint will empower your team to enhance current brand components, develop new components to reach new audiences, and answer these questions:
Pre-Sprint
How is the current brand performing? Is our research relevant, or should we fill in the gaps? Who can inform our process with subject matter expertise? What specific challenges will we overcome?
Current Brand
Who is our brand reaching now, and what audiences can we reach to achieve institutional objectives? What specific brand elements are performing well, and what can we build while staying true to our mission? How is our brand perceived relative to our peers? What opportunities can the brand strategy map illuminate?
Future Brand
How do our attributes stack up against our peers, and which ones must be enhanced, or created, to achieve a compelling advantage? What personality traits can be surfaced to resonate with our audiences? Which traits should be raised or lowered for each audience in our communications?
Prototype and Test
What themes and visual elements should we create to represent the brand for testing? How might we test our new brand in real-world scenarios?
Adapt and Grow
All of your questions have been answered! Now the team is ready to extend their learnings and build new brand elements.
What do you get?
Every sprint is meticulously documented and captured in a Sprint Summary. The team can use the sprint results to develop brand assets for their specific objectives, which can include the following: (colab can assist in the co-creation of these assets as requested)
Content/Messaging Strategy
School/Institute Brand Platform
Enrollment/Advancement Campaign
Updated Styleguide/Brandbook
Updated Brand Platform
Brand Agility Platform
What does it cost?
Brand Refocus
ABOUT 2 WEEKS
STARTING AT
$9,000
Perfect for discovering new brand-aligned themes and attributes for marketing communications across the institution.
Brand Refresh
ABOUT 3-4 WEEKS
STARTING AT
$14,000
Use a Blue Ocean framework to explore new audience opportunities, and update your brand pillars and personality traits to create messaging that connects.
Brand Redesign
ABOUT 4-6 WEEKS
STARTING AT
$20,000
An extensive review of your current platform, audiences, and peers will be followed by a rebuilding of your brand platform, including personality traits and tone.